Anita has an extensive knowledge of the luxury travel industry, and has built up strong relationships with key contacts at a senior level in both the media and trade during the over twenty years she has been working in the industry. Anita is a lifetime fellow of the Africa Travel & Tourism Association having served as the youngest and longest standing chair. Anita set up Small World Marketing in January 2006 as she identified a gap in the market for a specialist representation company offering the full complement of trade and PR activities.
Alice started her travel industry experience with Small World Marketing back in 2019 when she relocated back to the UK from Australia, having completed her degree in Marketing in Brisbane.
Alice has spent her time at Small World Marketing building strong relationships with the travel trade even throughout 2 years of the Covid-19 pandemic and assists Anita in the Sales & Marketing side of the company
Adele is a passionate ambassador for Africa’s tourism and conservation. She combines a love and passion with marketing and communication skills honed across many industries. Adele has worked with Tourist Boards, DMC’s & ground handlers, large group lodges, independent accommodations and NGO’s. With over 20 years of marketing and PR experience and 10 years in Africa tourism, Adele has built up a large network of travel writers, editors and freelance journalists that come to us to find newsworthy stories from across the African continent.
Orla joined the Small World Marketing family as Anita's Au Pair, but with a degree in Marketing & PR she was soon assisting the team in the office across both SWM and our sister company The Africa Hub. Orla has picked up knowledge of Africa and the travel industry quickly and has put into practise her marketing and PR knowledge. Her ability to juggle many tasks and responsibilities (including the children!) has cemented her as an invaluable member of the team.