Anita founded Small World Marketing in January 2006 with the aim of providing unrivalled personal representation services for unique, luxury tourism clients around the world.
Anita's tourism experience and passion for Africa began in Kenya, working in luxury tented camps and lodges gaining an invaluable understanding of tourism on the ground.
Her love affair with the continent continued when she undertook a role at Travel Africa magazine where she gained a valuable insight into the complexities of magazine publishing; from writing editorial features to developing subscription and product marketing strategies.
In 2002 Anita joined Hills Balfour, a leading destination representation agency, to head up three of the agency's biggest accounts; Kenya Tourist Board, Seychelles Tourist Office and Abu Dhabi Tourism Authority.
Anita has extensive knowledge of the travel industry, with key contacts at a senior level in both the media and trade, built up over 10 years in the industry. Anita is a Director of the African Travel and Tourism Association.